KÉDU CARLÖ

TYPE

Branding

TEAM

Logan Fuller (sole designer)

PROJECT

Kédu (Jess) and Carlö (Carly) are a musical duo based in Auckland, New Zealand. They began producing music together in early 2020 and have already gained a cult following within the New Zealand house scene. Their distinct sound has not only set them apart but has also been instrumental in their rapid success.

The client sought a brand that resonated with their identity and the distinctive music they produce. The objective was to cultivate a brand that seamlessly harmonized with their sound and personality, avoiding overpowering elements. The aim was to create an aesthetic that would make a lasting impression on the audience, enticing them to return for more.

Set visuals were also produced and seen as an integral component of the project. Often small musicians fall into the trap of using free visuals without much thought of keeping a cohesive brand. This can result in a disconnect between the visual and auditory experience of their live performances.