Unlock Your Sound

Type

Motion Design

Client

Serato

Project

Serato is a world leader in music software and technology. The ‘Unlock Your Sound’ campaign marked the release of their new groundbreaking ‘STEMS’ feature. It was focused towards the North American market and featured multiple Grammy-winning artists. My role was to design title animations that would be a focal point within the campaign. I worked closely with the creative director and art director. I also directly managed a junior designer who aided in the final edit.

Serato ‘STEMS’ allows producers and DJ’s to split songs in real time. Allowing for unlimited creativity and limitless sampling. We aimed to replicate this idea of splitting and mixing through the execution of the titles. The words split apart, glitch and flow together. Embodying what it is to remix a sample into a new genre, or flip a famous bassline into something new.